Guest Work Agency Advises Artist Nadia Hernandez on her Mecca Collaboration
Image courtesy of Mecca
Art law and advisory firm Guest Work Agency (GWA) has advised client and renowned Melbourne-based artist Nadia Hernández on her recent collaboration with multi-brand beauty store MECCA.
ABOUT THE COLLABORATION
Hernández was selected to be MECCA’s Holiday artist for 2023 as part of MECCA's support for women in the arts. Hernández’s vibrant designs are featured on 12 different variations of MECCA’s limited-edition gift boxes and bags, as well as MECCA’s signature line collections, with packaging designs for 31 Mecca Cosmetica and MECCA MAXIMA products.
Inspired by Hernández’s poem, Of what we are, the campaign celebrates her notion of ‘a generous heart’, igniting kindness, connection and a reminder that generosity is the greatest expression of beauty.
Through their ongoing partnership with the National Gallery of Victoria (NGV), MECCA also contributed to the NGV's acquisition of Hernández’s work which will be on display at The Ian Potter Centre: NGV Australia, Federation Square until January 2023.
Image courtesy of Mecca
LEGAL ADVICE FOR NADIA’S ARTWORK COLLABORATION
GWA provided legal advice to Nadia on all aspects of the collaboration process, including the licensing of the designs. Director Alana Kushnir commented: “It’s wonderful to see Nadia’s work embraced by such an iconic Australian brand and to see this truly collaborative, meaningful project come to life.”
GWA has worked with Nadia for a number of years and provided legal advice on other collaborations and commissions.
Image courtesy of Mecca
ABOUT THE ARTIST
Born in Mérida, Venezuela, and currently living and working in Melbourne, Australia, Nadia Hernández creates work that is bursting with colour and joy. Celebrating culture, identity and togetherness, her pieces radiate positivity, whether it be through textiles, painting, poetry or sculpture. Hernández is represented by STATION, Melbourne & Sydney.
Guest Work Agency is a boutique art law and advisory firm based in Melbourne, but is international in reach. It is the first dedicated art law practice in Australia, working with artists, collectors, galleries, arts organisations, art fairs and art tech start-ups.
For more information contact us at info@guestworkagency.art.