The Launch of "Phygital" Art Tech Platform Zien
Agnieszka Kurant x Zien, Sentimentite, Chapter 8: Decentralising Forces.
Guest Work Agency has provided advice to art tech platform Zien on stakeholder mapping and how to transform complex legal and regulatory documents into accessible, user-friendly tools.
Digital art with material presence
Zien uses WhatsApp to ‘drop’ its Expanded NFTs. Purchased as 1/1 NFTs (i.e. NFTs that have been issued as single, unique editions) collectors have the option to redeem their purchase for a unique physical counterpart. As described on the Zien website, “this new dual-state medium reflects our multidimensional lives”.
The new “phygital” world
Guest Work Agency Director Alana Kushnir congratulated Zien on its launch: “We are so excited to have worked with Zien on an NFT offering that bridges the digital and the physical. Zien’s ethos reflects on our increasingly ‘phygital' lives and the many ways in which we experience and interact with art.”
How Zien works
Subscribers to the Zien channel on WhatsApp can discover, mint and redeem Expanded NFTs, which are redeemable for counterpart physical artworks. Each season consists of three solo drops, with subscribers receiving drop links in WhatsApp when mint windows open.
To join Zien, text 𝙃𝙞 to +44 7476 560489. Follow Zien on Instagram or Twitter for updates. And head to zien.io to learn more.
“Zien’s ethos reflects on our increasingly ‘phygital’ lives and the many ways in which we experience and interact with art.”
Advice for art tech platforms
The Guest Work Agency team regularly works with art tech start-ups, with clients including Blockchain.art, the first NFT platform designed for the art world, and DROPLT, a future focused digital art and NFT platform built to bridge the gap between the crypto and traditional art worlds.
Guest Work Agency is a boutique art law and advisory firm based in Melbourne, but international in reach. It is the first dedicated art law practice in Australia, working with artists, collectors, galleries, arts organisations, art fairs and art tech start-ups.