Guest Work Agency Advises Artist Serwah Attafuah on Chivas Regal Collaboration
Image: Serwah Attafuah and Geedup Co for ‘How We Rise’ Platform and Workshop Series. Courtesy of Chivas Regal Australia.
Guest Work Agency has advised rising Sydney-based artist Serwah Attafuah on her recent collaboration with Chivas Regal.
ABOUT THE COLLABORATION
Attafuah has featured in the current Chivas Regal Pioneer campaign, which includes her hosting a workshop entitled ‘How to Turn Your Passion Into Your Living.’ For the workshop Attafuah will focus on the foundations that made her business successful: online presence, storytelling, community and collaboration. Drawing on her own experience, the workshop is designed to give practical tools and advice to the next generation of cultural entrepreneurs.
LEGAL ADVICE FOR SERWAH’S ARTWORK COLLABORATION
GWA provided legal advice to Attafuah on all aspects of the collaboration process, including the contract negotiations and press communications. Director Alana Kushnir has commented:
“We’ve loved working with Serwah over the past few years and seeing her artistic practice go from strength to strength. Her ability to embrace working with high profile brands, while at the same time, exhibiting her work in some of Australia’s most prestigious cultural institutions, is the mark of a true ‘next gen’ artist. Serwah understands the benefits of getting legal advice on matters like intellectual property early on in project development, and doing so has put her practice in excellent stead.”
ABOUT THE ARTIST
Serwah Attafuah is a multidisciplinary artist and musician based on Dharug land/West Sydney, Australia. She creates surreal cyber dreamscapes and heavenly wastelands, populated by afro-futuristic abstractions of self with strong ancestral and contemporary themes. Attafuah is a featured artist in the upcoming Biennale of Sydney 2024 and was recently named as a recipient of the Mordant Family Moving Image Commission for Young Australian Artists, culminating in an exhibition at ACMI in 2025.
Guest Work Agency is a boutique art law and advisory firm based in Melbourne, but is international in reach. It is the first dedicated art law practice in Australia, working with artists, collectors, galleries, arts organisations, art fairs and art tech start-ups.
For more information contact us at info@guestworkagency.art.