Guest Work Agency Advises Artist Reko Rennie on Nike Collaboration

Image: Portrait of Reko Rennie. Courtesy of Nike Football and Football Australia. 

Guest Work Agency has advised renowned First Nations artist Reko Rennie on the design of the Nike Football Kit. The kit will be worn by Football Australia’s National Teams— the Socceroos and the Matildas – with Rennie describing the design as “a bold statement of cultural visibility, celebrating the diverse communities shaping the future of the game.” 

ABOUT THE REKO KIT  

The kit features a striking green and gold motif, inspired by Reko’s recent work UNMISTAKABLY AUS, 2025 showcased in his latest exhibition, REKOSPECTIVE, at the National Gallery of Victoria. The design incorporates traditional First Nations message stick patterns, historically used to communicate between communities. This symbol of connection, history, and storytelling reflects the shared values of Football Australia, Nike, and Reko Rennie, reinforcing the game’s power to connect and unite people across generations, cultures, and backgrounds. 

LEGAL ADVICE FOR REKO’S BRAND COLLABORATION WITH NIKE 

GWA provided legal advice and project management to Reko on the design and its delivery, including the show-stopping Nike marketing campaign surrounding the launch of the new football kit. Director Alana Kushnir commented: “This has been a really innovative collaboration for such an iconic artist. We were thrilled to see Reko’s vibrant designs and important message of unity being supported by Nike and Football Australia.” 

GWA has worked with Reko for a number of years and provided legal advice and project management on other major brand collaborations, including with Vacheron Constantin, Heineken for F1 and Apple. 

Guest Work Agency is a boutique art law and advisory firm based in Melbourne, but is international in reach. It is the first dedicated art law practice in Australia, working with artists, collectors, galleries, arts organisations, art fairs and art tech start-ups.

For more information contact us at info@guestworkagency.art.